The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph
We quit too easily. With a simple change of attitude, what appear to be insurmountable obstacles turn into once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at 19 to serve as an apprentice to bestselling ‘modern Machiavelli’ Robert Greene and is now a media consultant for billion-dollar brands, draws on the Roman philosophy of the Stoics to guide you in each and every situation, exhibiting that what blocks our path actually opens one that’s new and better.
If the competitors threatens you, it is time to be fearless, to show your courage. An impossible deadline turns into an opportunity to show how dedicated you might be. And as Ryan discovered as the Director of Marketing for American Apparel, if your brand is generating controversy – it is also doubtlessly generating publicity.
The Stoic philosophy – that what’s in the way, is the way – could be utilized to any problem: it is a method invented more than two thousand years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama’s ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users change into world-beaters.